Why Aren’t More People Buying or Selling Homes In The Reno Sparks Area?
For the first time in nearly a decade, the number of U.S. homeowners has stopped growing. In fact, the second quarter of 2025 saw a small decline—down 0.1%—while the number of renters jumped 2.6%.
That might sound like just another housing stat, but it speaks to what so many people in Reno and Sparks are feeling right now: buying or selling a home just doesn’t seem realistic.
Why Buyers Are Stuck on the Sidelines
Mortgage rates are still high. Even though they’ve dipped below 7%, today’s 6.5% rates are more than double what many buyers saw just a few years ago.
Home prices keep climbing. The median U.S. home price hit $443,867 this summer—the highest July on record. Reno Sparks is hovering around $550,000.
Uncertainty lingers. With inflation, job concerns, and the overall cost of living, many would-be buyers feel safer renting until things settle down. The settling down is now well underway.
Why Sellers Are Holding Back
Low mortgage “handcuffs.” Many homeowners have a 2–3% mortgage rate. Trading that for today’s higher rates makes moving less appealing.
Few affordable options. Even if they sell, many can’t find a replacement home within their budget.
Worries about buyer demand. With fewer qualified buyers, some homeowners fear their home could sit on the market longer than they’d like.
Where Assist2Sell Makes a Difference
This is exactly why so many local homeowners are turning to Assist2Sell. Our low approach saves sellers thousands compared to paying 5–6% commissions—money that can go toward their next home, paying down debt, or simply building savings.
Homes listed with Assist2Sell typically sell faster than the market average. Just 58 days compared to the area-wide media of 78.5 days.
Sellers keep more of their equity thanks to lower commissions. Our home seller clients have saved an average of $11,572.00 compared to paying a high 6% fee.
Buyers know they’re working with a brokerage that values transparency and affordability.
In a market where people feel stuck, having more control over costs makes it easier to take the leap.
The Bottom Line for Reno & Sparks
Homeownership rates may look steady nationwide, but the reality is that fewer Americans are buying and selling. High costs, higher rates, and hesitation are keeping the market tight.
At Assist2Sell Reno/Sparks, we believe homeowners deserve better options. If you’re thinking about selling—or just wondering what your home is worth—our low fee model helps you save big, sell with confidence, and move forward.